oh apple. not you, too…

From the iTunes Music Store:

screen grab from the itunes music store reading 'gift this music'

I suppose that this verbal use of “gift” isn’t technically incorrect — that’s what the internet tells me, anyway. But it still seems really, really ugly to me. I’ve given up on the rest of the American-speaking world, but I expect more from my turtleneck-wearing yuppie compatriots in Cupertino. They really ought to task some more people with editing. So to speak.

Other things! The Wii: pretty great, although potentially bad for my joints. Emily: currently stuck in Philadelphia. Myself: off to make half-hearted efforts at physical fitness. More on all of these later.

2 Responses to “oh apple. not you, too…”

  1. michael says:

    what’s wrong with gift? maybe you’re just bitter that no one gifted you what you wanted for the holidays

  2. tom says:

    what’s wrong with gift?
    What’s wrong with “give”? I don’t understand why we need a replacement that has the same root and length.

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