Comments on: SnapChat http://www.manifestdensity.net/2013/01/04/snapchat/ Just another WordPress weblog Sun, 17 Mar 2013 14:22:45 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Eric Mill http://www.manifestdensity.net/2013/01/04/snapchat/comment-page-1/#comment-454895 Eric Mill Sun, 06 Jan 2013 06:12:10 +0000 http://www.manifestdensity.net/?p=2309#comment-454895 Sure, I think I’ll tell a story about focus. All the ones you linked to have a bunch of features. Their marketing and proposition is about the serious reasons why you might want to make messages expire.

Snapchat is good for one thing, their marketing and proposition is about fun and fun only, and it’s something no social network big enough to have network effects offers as a feature.

Snapchat’s execution can’t be discredited; what they’ve done hasn’t been done before.

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